Many companies use
electronic mail for advertising. This can be done to receive a deluge
of abuse and retaliation from the internet users. In one research, it
is proven that out of those who are receiving bulk mail, 42 percent
want to stop receiving it. According to Time Magazine, unsolicited
junk email is now accounted for 10 percent of all internet traffic
and up to 30 percent of the 26 million daily messages on America
Online.
So, we need to use some
ethical way to use email to reach the audience. Here are some
spam-free methods of email marketing,
- You need to build your own email house list. Collect all the email address at your website during sales and telemarketing calls or at the point of contact with customers and prospectus. Make sure that how exactly you need to use his/her email address. It becomes one of the most valuable assets for your marketing purpose.
- Start an announcement list which keeps you in touch with your Internet audience. Today, many email marketing uk companies follow this strategy for the better growth of their organization. They are using this for distributing company news, new-product releases, special promotions; announcements of personnel change.
- Publish a free email newsletter.
- Be sure about the offer value like industry news items, article analysis and commentary about your industry niche.
- Advertise voluntary email list – you can use an Opt-in email list which is provided by the many companies for rent. With the bulk email spammers, the opt-in list providers built their list on a voluntary basis.
- Advertise your discussion lists – no doubt you will be able to find the numerous email newsletters so that your message can easily reach your target audience. Many users will accept your advertising or sponsorships. Always try to give them attractive offers.
At the end, we can say
that nobody is placed on any email list without their explicit
permission. No one should have to ask to be removed from an email
list they never asked to be on in the first place.
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